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	<title>Consequential Value</title>
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	<description>Make more than an impression.  Make a difference.</description>
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		<title>Consequential Value</title>
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		<title>Nice Birthday Present from Seth Godin</title>
		<link>http://consequentialvalue.wordpress.com/2009/11/14/nice-birthday-present-from-seth-godin/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/11/14/nice-birthday-present-from-seth-godin/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 14:52:51 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[CONSEQUENTIAL VALUE]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[NON-PROFIT ORGANIZATIONS]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[David Barrett]]></category>
		<category><![CDATA[Dispensary of Hope]]></category>
		<category><![CDATA[One Shining Moment]]></category>
		<category><![CDATA[Purple Cow]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1577</guid>
		<description><![CDATA[There was a little "shining moment" on my birthday...when I found myself within the pages of Seth Godin's Purple Cow.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1577&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
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			<media:title type="html">purple cow</media:title>
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		<item>
		<title>Music Lessons for Book People</title>
		<link>http://consequentialvalue.wordpress.com/2009/10/30/music-lessons-book-people/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/10/30/music-lessons-book-people/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 22:09:29 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[CONSEQUENTIAL VALUE]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[music business]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1556</guid>
		<description><![CDATA[The biggest mistake of the recorded music business was to think that their job was to sell cd's.  Their job was to sell music.  
Likewise, publishers will perish if they continue to think their job is to sell books--print or digital.  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1556&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
		</media:content>

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			<media:title type="html">listening</media:title>
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		<item>
		<title>The Implications of Books in Dollar Stores</title>
		<link>http://consequentialvalue.wordpress.com/2009/10/24/books-in-dollar-stores/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/10/24/books-in-dollar-stores/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 17:10:37 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[CONSEQUENTIAL VALUE]]></category>
		<category><![CDATA[READING]]></category>
		<category><![CDATA[Bible sales]]></category>
		<category><![CDATA[Dollar General]]></category>
		<category><![CDATA[dollar stores]]></category>
		<category><![CDATA[Family Dollar]]></category>
		<category><![CDATA[Fred's Discount]]></category>
		<category><![CDATA[impact of digital publishing]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1529</guid>
		<description><![CDATA[If the technology that is a book has made its way to the dollar store channel, it’s about to disappear altogether from the normal trade and discount markets. Dollar stores are the tail end of the long tail of technology.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1529&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
		</media:content>

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			<media:title type="html">value books</media:title>
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			<media:title type="html">dollar store bookshelf</media:title>
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	</item>
		<item>
		<title>Maybe&#8211;For Once&#8211;You Should Give a Cow</title>
		<link>http://consequentialvalue.wordpress.com/2009/10/22/heifer-international-gives-animals-to-poor/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/10/22/heifer-international-gives-animals-to-poor/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 04:11:15 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[CHARITABLE ORGANIZATIONS]]></category>
		<category><![CDATA[COMMUNITY IMPACT]]></category>
		<category><![CDATA[CONSEQUENTIAL VALUE]]></category>
		<category><![CDATA[DONATING]]></category>
		<category><![CDATA[INSPIRATION]]></category>
		<category><![CDATA[NON-PROFIT ORGANIZATIONS]]></category>
		<category><![CDATA[agroecology]]></category>
		<category><![CDATA[gift catalog]]></category>
		<category><![CDATA[giving animals]]></category>
		<category><![CDATA[Heifer International]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1506</guid>
		<description><![CDATA[I just received for the second time a catalog that unabashedly claims to be "The Most Important Gift Catalog in the World."
Turns out...it is.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1506&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://consequentialvalue.wordpress.com/2009/10/22/heifer-international-gives-animals-to-poor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
		</media:content>

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			<media:title type="html">give a pig</media:title>
		</media:content>

		<media:content url="http://consequentialvalue.files.wordpress.com/2009/10/croppercapture131.jpg" medium="image">
			<media:title type="html">heifer international</media:title>
		</media:content>
	</item>
		<item>
		<title>Author Saves a Library</title>
		<link>http://consequentialvalue.wordpress.com/2009/09/14/author-saves-a-library/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/09/14/author-saves-a-library/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:24:16 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[BUSINESS]]></category>
		<category><![CDATA[CHARITABLE ORGANIZATIONS]]></category>
		<category><![CDATA[COMMUNITY IMPACT]]></category>
		<category><![CDATA[CONSEQUENTIAL VALUE]]></category>
		<category><![CDATA[DONATING]]></category>
		<category><![CDATA[IMPACT]]></category>
		<category><![CDATA[NON-PROFIT ORGANIZATIONS]]></category>
		<category><![CDATA[READER CREATION & DEVELOPMENT]]></category>
		<category><![CDATA[READING]]></category>
		<category><![CDATA[LIBRARIES]]></category>
		<category><![CDATA[Nick Arnold]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1497</guid>
		<description><![CDATA[I love it when book professionals decide to be bigger than their jobs.  Today's case involves a British children's author, Nick Arnold, who initiated a movement that saved a local library (in Appledore, Devon).  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1497&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://consequentialvalue.wordpress.com/2009/09/14/author-saves-a-library/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
		</media:content>

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			<media:title type="html">library</media:title>
		</media:content>

		<media:content url="http://consequentialvalue.files.wordpress.com/2009/09/croppercapture11.jpg" medium="image">
			<media:title type="html">nick arnold website</media:title>
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	</item>
		<item>
		<title>Hard Rock Nashville Loans Staff to Charities</title>
		<link>http://consequentialvalue.wordpress.com/2009/09/09/hard-rock-nashville-loans-staf-to-charities/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/09/09/hard-rock-nashville-loans-staf-to-charities/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 02:31:12 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BRAND "LIFT"]]></category>
		<category><![CDATA[BUSINESS]]></category>
		<category><![CDATA[CHARITABLE ORGANIZATIONS]]></category>
		<category><![CDATA[COMMUNITY IMPACT]]></category>
		<category><![CDATA[CONSEQUENTIAL VALUE]]></category>
		<category><![CDATA[CV SCORING]]></category>
		<category><![CDATA[DONATING]]></category>
		<category><![CDATA[IMPACT]]></category>
		<category><![CDATA[INSPIRATION]]></category>
		<category><![CDATA[NON-PROFIT ORGANIZATIONS]]></category>
		<category><![CDATA[PASTORAL MARKETING]]></category>
		<category><![CDATA[PURPOSE-BASED MARKETING]]></category>
		<category><![CDATA[VALUE]]></category>
		<category><![CDATA[charity starts at home]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Hands On Nashville]]></category>
		<category><![CDATA[Hard Rock Cafe]]></category>
		<category><![CDATA[Hard Rock Cafe Nashville]]></category>
		<category><![CDATA[lay-offs]]></category>
		<category><![CDATA[The Tennessean]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1475</guid>
		<description><![CDATA[So what do you do with your employees if you have to shut down your business for three months to remodel?  In the case of the Nashville Hard Rock Cafe, the answer: loan them out to local charities and pay them in full to do so. What an equally radical and sublime action.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1475&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://consequentialvalue.wordpress.com/2009/09/09/hard-rock-nashville-loans-staf-to-charities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
		</media:content>

		<media:content url="http://consequentialvalue.files.wordpress.com/2009/09/croppercapture81.jpg" medium="image">
			<media:title type="html">hard rock nashville pic</media:title>
		</media:content>

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			<media:title type="html">Hands On Nashville logo</media:title>
		</media:content>

		<media:content url="http://consequentialvalue.files.wordpress.com/2009/09/croppercapture102.jpg?w=150" medium="image">
			<media:title type="html">hard rock cv score</media:title>
		</media:content>
	</item>
		<item>
		<title>Disney and Libraries Join to Encourage Reading</title>
		<link>http://consequentialvalue.wordpress.com/2009/08/28/disney-and-libraries-join-to-encourage-reading/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/08/28/disney-and-libraries-join-to-encourage-reading/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 22:28:57 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[LITERACY]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[READER CREATION & DEVELOPMENT]]></category>
		<category><![CDATA[READING]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1471</guid>
		<description><![CDATA[According to England's version of PW--the Bookseller--the Reading Agency has partnered with Disney and libraries up and down the country to encourage children to spend more time reading.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1471&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://consequentialvalue.wordpress.com/2009/08/28/disney-and-libraries-join-to-encourage-reading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
		</media:content>

		<media:content url="http://consequentialvalue.files.wordpress.com/2009/08/croppercapture5.jpg" medium="image">
			<media:title type="html">disney logo</media:title>
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	</item>
		<item>
		<title>Librarian Tattoos Change Image for a Good Cause</title>
		<link>http://consequentialvalue.wordpress.com/2009/07/30/librarian-tattoos-change-image-for-a-good-cause/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/07/30/librarian-tattoos-change-image-for-a-good-cause/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 13:07:24 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[CONSEQUENTIAL VALUE]]></category>
		<category><![CDATA[LITERACY]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[PREMIUMS and PROMOTIONS]]></category>
		<category><![CDATA[READER CREATION & DEVELOPMENT]]></category>
		<category><![CDATA[READING]]></category>
		<category><![CDATA[librarians]]></category>
		<category><![CDATA[LIBRARIES]]></category>
		<category><![CDATA[making reading sexier]]></category>
		<category><![CDATA[tattoos]]></category>
		<category><![CDATA[texas libraries]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1464</guid>
		<description><![CDATA[Last year it was the male librarians of Texas who flaunted their tattoos in a calendar sold to raise money for libraries damaged by Rita and Katrina.  This year it's the lady librarians turn. Librarians, it turns out, aren't all fuddy-duds.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1464&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://consequentialvalue.wordpress.com/2009/07/30/librarian-tattoos-change-image-for-a-good-cause/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
		</media:content>

		<media:content url="http://consequentialvalue.files.wordpress.com/2009/07/croppercapture3.jpg" medium="image">
			<media:title type="html">tattooed ladies of tla</media:title>
		</media:content>
	</item>
		<item>
		<title>Books for Wannabe Lovers</title>
		<link>http://consequentialvalue.wordpress.com/2009/07/02/books-lovers-dating/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/07/02/books-lovers-dating/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 12:49:41 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[BUSINESS]]></category>
		<category><![CDATA[CONSEQUENTIAL VALUE]]></category>
		<category><![CDATA[LITERACY]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[READER CREATION & DEVELOPMENT]]></category>
		<category><![CDATA[READING]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Borders UK]]></category>
		<category><![CDATA[online dating]]></category>
		<category><![CDATA[Penguin UK]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[reading is sexy]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1451</guid>
		<description><![CDATA[Books are for lovers, not just book lovers.  Or so goes the logic of publisher Penguin UK and bookseller Borders UK who both recently launched dating websites.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1451&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://consequentialvalue.wordpress.com/2009/07/02/books-lovers-dating/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
		</media:content>

		<media:content url="http://consequentialvalue.files.wordpress.com/2009/07/croppercapture92.jpg" medium="image">
			<media:title type="html">borders uk online dating</media:title>
		</media:content>

		<media:content url="http://consequentialvalue.files.wordpress.com/2009/07/croppercapture93.jpg" medium="image">
			<media:title type="html">penguin online dating</media:title>
		</media:content>
	</item>
		<item>
		<title>UK Publisher Targets Teens at Spinebreakers</title>
		<link>http://consequentialvalue.wordpress.com/2009/06/29/uk-publisher-targets-teens-at-spinebreakers/</link>
		<comments>http://consequentialvalue.wordpress.com/2009/06/29/uk-publisher-targets-teens-at-spinebreakers/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 00:24:10 +0000</pubDate>
		<dc:creator>David P. Leach</dc:creator>
				<category><![CDATA[BOOKS]]></category>
		<category><![CDATA[LITERACY]]></category>
		<category><![CDATA[READER CREATION & DEVELOPMENT]]></category>
		<category><![CDATA[READING]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Penguin UK]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Spinebreakers]]></category>
		<category><![CDATA[theBooksellers.com]]></category>

		<guid isPermaLink="false">http://consequentialvalue.com/?p=1439</guid>
		<description><![CDATA[Thanks to theBooksellers.com I've learned that Penguin Publishers UK have a teen website for teen readers of books called Spinebreakers--a very cool site unlike anything I've found in the U.S.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consequentialvalue.wordpress.com&amp;blog=2286812&amp;post=1439&amp;subd=consequentialvalue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://consequentialvalue.wordpress.com/2009/06/29/uk-publisher-targets-teens-at-spinebreakers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">David P. Leach</media:title>
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			<media:title type="html">spinebreakers</media:title>
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